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Digital Strategy
Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too.

Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,

 Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.  

That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.

Marketing Budget
Business cannot grow without proper Marketing yet many businesses fail to invest properly in their Marketing Strategy. If your business not growing, then you are losing. Failure to properly Market, Brand and Advertise your business will have a significant impact on your ability to grow your market share and scale. By carefully planning your Marketing Strategy and developing a Marketing Budget you can effectively promote your business and increase your profits to more qualified targeted audiences while ensuring your company is not overspending. It is important that you set and measure specific Key Performance Indicators (KPIs) to verify that you are getting an acceptable return on your Marketing Strategy.