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Ecommerce Strategy
According to the U.S. Census Bureau News, the adjusted first-quarter Ecommerce sales for 2018 was over 123 billion dollars. We can clearly see that more people and entrepreneurs are turning to online shopping marketplaces such as Amazon, eBay, Alibaba, Etsy, as well as, ecommerce websites. If you are looking to get your piece of this lucrative pie, then you need to understand how to develop an effective ecommerce strategy because the rules of the game change daily as browsers, search engines, and laws keep evolving to keep pace with this new type of buyer-seller relationship.

Digital Strategy
Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too.

Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,

 Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.  

That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.