Consumers and businesses go to the web first when performing research and learning about products and services they are interested in. Actually, according to eMarketer’s Report dated May 1, 2017,
Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.
That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.
When you develop text, graphics, video, or audio to distribute to your audience which is intended on informing your audience and attracting customers you are involved in the practice of Content Marketing. According to Joe Pulizzi’s Post, “The History of Content Marketing“ Content Marketing has been in practice since 1732 with Benjamin Franklin’s “Poor Richard’s Almanack which was distributed to promote Franklin’s printing business. This Post by Pulizzi includes a detailed infographic that outlines the development of Content Marketing since its inception. By reviewing the history of this Digital Marketing Technique you can see that it has proven through time to be a valuable source of lead generation for many organizations throughout time.