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Sales Funnel Development
The Sales Funnel is the visualization of your company’s sales process. A method of portraying a buyer’s journey through your sales process from their first engagement with you until they make a purchase. We are going to guide you through the various stages of the Sales Funnel. Keep in mind that each business may have their own unique stages which differ from the standard we are laying out here, but these encompass the normal stages and terminology used to gauge an organizations sales process.

Digital Strategy
Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too.

Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,

 Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.  

That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.

Digital Presence

Your Digital Storefront

In the modern age of business, a Digital Presence is necessary to the success and growth of your organization. If you want to expand follow these 4 steps and put your business in front of the world:

 

  1. Digital Brand Discovery
  2. Value Chain Analysis
  3. Omni-Channel Strategy Development
  4. Business Offering Analysis

 

These 4 steps are the first stages of developing extending the reach of your company. If you want to be found by more people follow along as we explore the importance of your Digital Presence.

Strategic Social Media Marketing

So, You Want to Use Social Media?

Using Social Media in your business is a great idea, but even great ideas can be implemented incorrectly.  Social Media Marketing can be a low-cost Digital Marketing Channel that yields high returns if effectively utilized. However, you must have a thorough strategy before simply diving into the medium. Understanding the various channels, your goals, and competition is paramount to crafting a solid presence. Proper use of analytics is the catalyst to beginning a prosperous Social Media Marketing Strategy.

Brand Visibility Through Content Marketing

What is Content Marketing?

When you develop text, graphics, video, or audio to distribute to your audience which is intended on informing your audience and attracting customers you are involved in the practice of Content Marketing. According to Joe Pulizzi’s Post, The History of Content Marketing Content Marketing has been in practice since 1732 with Benjamin Franklin’s “Poor Richard’s Almanack which was distributed to promote Franklin’s printing business. This Post by Pulizzi includes a detailed infographic that outlines the development of Content Marketing since its inception. By reviewing the history of this Digital Marketing Technique you can see that it has proven through time to be a valuable source of lead generation for many organizations throughout time.