Digital Strategy
Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too.

Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,

 Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.  

That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.

Attack by Stratagem Digital Marketing Strategy Optimization
Now that you are fully engaged in your Digital Marketing Strategy it is imperative that you implement continual improvement tactics to ensure that your Strategy is effective. By following the Five Essentials for Victory as derived from Forbes article, “Sun Tzu’s The Art of War, Illustrated (Chapter 3: Attack by Stratagem)” by Jessica Hagy:

Hierarchy of Victory

 

Implementing these concepts will give you the foundation for a successful Digital Marketing Strategy Optimization Cycle which can scale your Online Business Growth.

 

The goal of our series to take you through the stages of Developing, Implementing, Monitoring, and Adapting a successful Digital Marketing Strategy. As you are implementing your Strategy you need to understand that it must remain fluid and you need to continually refine your tactics to stay ahead of your competition.

 

Digital Presence

Your Digital Storefront

In the modern age of business, a Digital Presence is necessary to the success and growth of your organization. If you want to expand follow these 4 steps and put your business in front of the world:

 

  1. Digital Brand Discovery
  2. Value Chain Analysis
  3. Omni-Channel Strategy Development
  4. Business Offering Analysis

 

These 4 steps are the first stages of developing extending the reach of your company. If you want to be found by more people follow along as we explore the importance of your Digital Presence.

Digital Marketing Strategy Execution
We have laid the foundation for the Art of Digital Marketing, and we have outlined proper methods of planning your Digital Marketing Strategy. Now, it is time to begin your Digital Marketing Strategy Execution and get dirty. Sun Tzu doesn’t shy away from the harsh realities of war. We will also be upfront with what you need to do when competing in the Digital Marketing Landscape. This is your opportunity to set yourself apart from your competition and execute the plans that you have laid out to help your company succeed.

Strategic Social Media Marketing

So, You Want to Use Social Media?

Using Social Media in your business is a great idea, but even great ideas can be implemented incorrectly.  Social Media Marketing can be a low-cost Digital Marketing Channel that yields high returns if effectively utilized. However, you must have a thorough strategy before simply diving into the medium. Understanding the various channels, your goals, and competition is paramount to crafting a solid presence. Proper use of analytics is the catalyst to beginning a prosperous Social Media Marketing Strategy.

Laying the Plans Digital Marketing Strategy
In our introductory Post The Art of Digital Marketing we explained how Sun Tsu’s The Art of War is studied to this day by business leaders. We also discussed how we are guiding you through a more specific analysis of this novel Digital Marketing in business. Today, we dig into the Chapter 1 Laying the Plans which is critical to war and relevant to Digital Marketing Strategy alike.

Brand Visibility Through Content Marketing

What is Content Marketing?

When you develop text, graphics, video, or audio to distribute to your audience which is intended on informing your audience and attracting customers you are involved in the practice of Content Marketing. According to Joe Pulizzi’s Post, The History of Content Marketing Content Marketing has been in practice since 1732 with Benjamin Franklin’s “Poor Richard’s Almanack which was distributed to promote Franklin’s printing business. This Post by Pulizzi includes a detailed infographic that outlines the development of Content Marketing since its inception. By reviewing the history of this Digital Marketing Technique you can see that it has proven through time to be a valuable source of lead generation for many organizations throughout time.

Digital Marketing War

[vc_row][vc_column][vc_column_text] In our Free Market companies are placed in the global economic war of Supply and Demand. Organizations Supply what the Consumer Demands. This competitive nature of business correlates directly with the words written thousands of years ago by Sun Tsu in his memorable novel The Art of War.  This book has stood the test of time because its foundational principles have proven to apply to many facets of our society. We are going to journey through the 13 Chapters of this novel to help you conquer and win with an effective Digital Marketing Strategy.[/vc_column_text][vc_empty_space height="30px"][qodef_blockquote text="Swift as the wind " title_tag="h4"][qodef_blockquote...

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