When you are a company competing in the Business Service Industry a vital component to your success is your ability to present your Services to a potential client in a way that they will value your offerings and sign a Contract with you for Services. A primary key to a successful Sales Proposal is to keep your focus on what matters. What truly matters in this equation is your potential client’s needs and how you are able to service those needs. Many Business Service Companies get caught up in selling their Service’s features while forgetting there is a client with a problem on the other side of the Proposal. We encourage you to draft your Proposals in a way that emphasizes solving your potential client’s problems and not your company.