What is Content Marketing?
When you develop text, graphics, video, or audio to distribute to your audience which is intended on informing your audience and attracting customers you are involved in the practice of Content Marketing. According to Joe Pulizzi’s Post, “The History of Content Marketing“ Content Marketing has been in practice since 1732 with Benjamin Franklin’s “Poor Richard’s Almanack which was distributed to promote Franklin’s printing business. This Post by Pulizzi includes a detailed infographic that outlines the development of Content Marketing since its inception. By reviewing the history of this Digital Marketing Technique you can see that it has proven through time to be a valuable source of lead generation for many organizations throughout time.