Laris Media’s
Digital Media Blog

Insight from the Laris Team in the Field

  • Does Your Business Have a Digital Strategy?

    Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too. Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,  Thanks to multitasking (and our method of accounting f...

  • Developing Your Marketing Budget

    Business cannot grow without proper Marketing yet many businesses fail to invest properly in their Marketing Strategy. If your business not growing, then you are losing. Failure to properly Market, Brand and Advertise your business will have a significant impact on your ability to grow your market share and scale. By carefully planning your Marketing Strategy and developing a Marketing Budget you can effectively promote your business and increase your profits to more qualified targeted audience...

  • Crafting a Unique Sales Proposal

    When you are a company competing in the Business Service Industry a vital component to your success is your ability to present your Services to a potential client in a way that they will value your offerings and sign a Contract with you for Services. A primary key to a successful Sales Proposal is to keep your focus on what matters. What truly matters in this equation is your potential client’s needs and how you are able to service those needs. Many Business Service Companies get caught u...

  • The Art of Digital Marketing – Attack by Stratagem Digital Marketing Strategy Optimization

    Now that you are fully engaged in your Digital Marketing Strategy it is imperative that you implement continual improvement tactics to ensure that your Strategy is effective. By following the Five Essentials for Victory as derived from Forbes article, “Sun Tzu’s The Art of War, Illustrated (Chapter 3: Attack by Stratagem)” by Jessica Hagy:   Implementing these concepts will give you the foundation for a successful Digital Marketing Strategy Optimization Cycle which can ...

  • Creating a Digital Presence for your Business

    In the modern age of business, a Digital Presence is necessary to the success and growth of your organization. If you want to expand follow these 4 steps and put your business in front of the world:   Digital Brand Discovery Value Chain Analysis Omni-Channel Strategy Development Business Offering Analysis   These 4 steps are the first stages of developing extending the reach of your company. If you want to be found by more people follow along as we explore the importance of your Digit...

  • How New Businesses Make Money – 5 Business Tips for a Successful Startup

    So, You Want to Know How New Businesses Make Money? Many entrepreneurs start a business and want to grow but often they don’t know where to begin. Today, we would like to help you begin a solid foundation to turn your new business into a scalable profit-center. We have a list of 5 business tips to help guide the foundation of your new venture which will enable you to begin making profits and scale your business. Although the task may seem daunting; many new businesses make money once they...

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