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Up to Date Digital Marketing Industry Information to Optimize Your Brand's Visibility
Sales Funnel Development
The Sales Funnel is the visualization of your company’s sales process. A method of portraying a buyer’s journey through your sales process from their first engagement with you until they make a purchase. We are going to guide you through the various stages of the Sales Funnel. Keep in mind that each business may have their own unique stages which differ from the standard we are laying out here, but these encompass the normal stages and terminology used to gauge an organizations sales process.

Ecommerce Strategy
According to the U.S. Census Bureau News, the adjusted first-quarter Ecommerce sales for 2018 was over 123 billion dollars. We can clearly see that more people and entrepreneurs are turning to online shopping marketplaces such as Amazon, eBay, Alibaba, Etsy, as well as, ecommerce websites. If you are looking to get your piece of this lucrative pie, then you need to understand how to develop an effective ecommerce strategy because the rules of the game change daily as browsers, search engines, and laws keep evolving to keep pace with this new type of buyer-seller relationship.

Digital Strategy
Think about how much you do online how can you still question the importance of developing a solid Digital Strategy? Keep in mind, your customers spend a high percentage of their day online.  So really, they expect you to be there too.

Consumers and businesses go to the web first when performing research and learning about products and services they are interested in.   Actually, according to eMarketer’s Report dated May 1, 2017,

 Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.  

That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.

Marketing Budget
Business cannot grow without proper Marketing yet many businesses fail to invest properly in their Marketing Strategy. If your business not growing, then you are losing. Failure to properly Market, Brand and Advertise your business will have a significant impact on your ability to grow your market share and scale. By carefully planning your Marketing Strategy and developing a Marketing Budget you can effectively promote your business and increase your profits to more qualified targeted audiences while ensuring your company is not overspending. It is important that you set and measure specific Key Performance Indicators (KPIs) to verify that you are getting an acceptable return on your Marketing Strategy.

Sales Proposal
When you are a company competing in the Business Service Industry a vital component to your success is your ability to present your Services to a potential client in a way that they will value your offerings and sign a Contract with you for Services. A primary key to a successful Sales Proposal is to keep your focus on what matters. What truly matters in this equation is your potential client’s needs and how you are able to service those needs. Many Business Service Companies get caught up in selling their Service’s features while forgetting there is a client with a problem on the other side of the Proposal. We encourage you to draft your Proposals in a way that emphasizes solving your potential client’s problems and not your company.