Consumers and businesses go to the web first when performing research and learning about products and services they are interested in. Actually, according to eMarketer’s Report dated May 1, 2017,
Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report.
That is a lot of time reviewing and searching for products or services and it is up to your company to ensure that you have a solid Digital Strategy prepared to increase your Digital Visibility and take advantage of this massive online media consumption by consumers.
Implementing these concepts will give you the foundation for a successful Digital Marketing Strategy Optimization Cycle which can scale your Online Business Growth.
The goal of our series to take you through the stages of Developing, Implementing, Monitoring, and Adapting a successful Digital Marketing Strategy. As you are implementing your Strategy you need to understand that it must remain fluid and you need to continually refine your tactics to stay ahead of your competition.