SEO also known as (Search Engine Optimization) you may ask..what is SEO? Wikipedia defines it as “The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” Exactly UNPAID! You have SEM (Search Engine Marketing) which is the paid listings on search engines. You may notice these on the top and right side of the search engine results. Those are great, but every single click cost you MONEY! Now lets talk more about SEO…the free listings. With proper SEO you can rank organically which means the search engine sees you as quality page for the keyword term that was searched. Lets take our search for example, currently we are ranked number 1 nationwide for small business website design out of 440 million results and jumping between 3 – 5th position for business website design out of 1 billion (yes, BILLION results).
There are a lot of factors that play in the page listing…
- Domain age
- Quality content
- Quality sites pointing to your site
- Speed or load time of a website
- Optimized content
- Tons more!